Speaking Engagements

2021 SXSW Interactive Panel “Anthropology as a Crucial Frame for Change.”

At this year’s 2021 digital version of SXSW, I invited 3 fellow business anthropologists-Patti Sunderland, Matt Artz and Marcel Rosa-Salas-to help introduce the practice of cultural analysis to the marketing tech community. Here is our 4 minute pitch video and Panel Picker Profile that was voted in and highlighted in the “New Urgency” track.

Speakers: Patricia Sunderland (Cultural Research & Analysis, Inc.), Matt Artz (Cloudshadow), Marcel Rosa-Salas (University of Illinois at Chicago), and Gigi Taylor (Indeed).

The recorded video of our panel is available on demand and viewable by registering for the 2021 digital SXSW conference. The recording will be available here after June 19, 2021.

Here is a preview of the panel which appeared in the UNT alumni magazine. Here is the description of the panel in the NAPA (National Association for the Practice of Anthropology) announcements.

2019 SXSW Interactive Panelist “An Anthropological Approach to Reaching Customers”

I was honored to speak at the 2019 SXSW Interactive Conference. I was joined by Louisa Wong, Chief Operating Officer with Carat USA and Alisa Stern, Head of Programmatic Partnerships with Intersection.  Listen to our panel here:  SXSW Interactive 2019 An anthropological Approach to Reaching Customers.

An Anthropological Approach to Reaching Customers SXSW Interactive 2019

Read my description and reflections of being on a SXSW panel in this essay. “Anthro Spectacle @SXSW: How anthropology Captured the Imagination of Marketing Tech” was published in the EPIC blog on March 28, 2019.

Guest Speaker Michigan State University, Account Planning

Click here to watch my guest speaker conversation with Dr. Saleem E Alhabash for his Account Planning ADV 342 class at Michigan State University. I discuss the application of cultural anthropology research to the practice of account planning in advertising agencies.

Spring 2020 Speakers’ Series, Texas State University, Department of Anthropology

I addressed the students and faculty in the Department of Anthropology at Texas State University as part of their Spring 2020 Guest Lecturer Series. Click here to watch my talk.

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