Applied Research

I use my qualitative research skills to advise clients and key stakeholders on branding strategy, website creation, advertising messaging, logo development, new product design, and retail merchandising. I have partnered with international researchers on global research projects. My category experience includes home appliances, consumer technology, packaged goods, and automobiles among others. I am fluent in Spanish, so many of my projects have focused on Spanish dominant US Hispanic consumers.

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Focus Group: Logo Development
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Client Presentation and Workshop
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Creative Ideation

Partial Client Roster

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