My current academic research explores how individuals engage with media and brands to negotiate identity. My earlier research focused on advertising education. My published academic research has appeared in both advertising and anthropological journals and conferences. I am a member of the American Academy of Advertising and the Society For Applied Anthropology.
Refereed Journal Articles
E. Gigi Taylor (Forthcoming). “Collaborative digital ethnography of consumption: Co-producing the meaning of makeup and identity with young Latina women.” Journal of Social Media in Society.
Sunderland, Patricia L., Elizabeth Gigi Taylor and Rita M. Denny (2004). “Being Mexican and American: Negotiating Ethnicity in the Practice of Market Research.” Human Organization-Journal for the Society for Applied Anthropology, 63, (3), 373-380 (Fall).
Richards, Jef and Elizabeth Gigi Taylor (1996). “Rankings of Advertising Programs by Advertising Educators.” Journal of Advertising Education, Vol.1, No. 1. (Summer).
Gigi Taylor (2008). “Perceptions of Advertising Education Programs,” in A Century of Advertising Education, American Academy of Advertising.
Taylor, Elizabeth Gigi (2006). “AAF Student Competition: Five Different Perspectives.” (Chair for Special Topic Session.) ” Proceedings of the 2006 Conference of the American Academy of Advertising, Reno, Nevada.
Taylor, Elizabeth Gigi and Wei-Na Lee (2004). “A Cross-Media Study of Audience Choice: The Influence of Media Attitudes on Individual Selection of ‘Media Repertoires.’” Proceedings of the 2004 Conference of the American Academy of Advertising, Baton Rouge, Louisiana.
Taylor, Elizabeth Gigi and Jef Richards (1998). “The Influence of Students’ Perceptions of Advertising Professor Work Experience on Teacher Credibility.” Proceedings of the 1998 Conference of the American Academy of Advertising, Lexington, Kentucky.
Taylor, Elizabeth Gigi (1996). “Account Planning: Add the Consumer’s Voice and Stir.” (Chair for Special Topic Session.) Proceedings of the 1996 Conference for the American Academy of Advertising, Vancouver, BC, Canada.
Taylor, Elizabeth Gigi and Deborah K. Morrison (1994). “Where Theory and Practice Intersect: A Proposed Model for Analyzing Advertising Education.” Proceedings of the 1994 Conference of the American Academy of Advertising, Tucson, Arizona, April 1994.
Gigi Taylor (2014). “On becoming a media anthropologist: the transition from practicing qualitative researcher (‘the other’) to an academically trained anthropologist (‘us’).” Presented at the 2014 Society For Applied Anthropology, Albuquerque, New Mexico.
Gigi Taylor (2011). “An Ethnographic Exploration of Twitter.” Presented at the 2011 American Anthropological Association, Montreal, Canada.
Taylor, Elizabeth Gigi and Jef Richards (1995). “The Application of Multidimensional Scaling to the Analysis of the Advertising Education Market.” Presented at the 1995 Conference of the Association for Education in Journalism and Mass Communication, Washington DC.