Academic Research

My early areas of research as a grad student in the University of Texas Department of Advertising and later as an assistant professor of Advertising at Texas State University were media usage, advertising education and account planning.   After receiving a graduate degree in applied cultural anthropology from UNT, I applied interpretive and symbolic theories to the exploration of identity, health, consumption, and the practice of business anthropology.

My published academic research has appeared in both advertising and anthropological journals and conferences.  I am a member of the American Academy of Advertising, the Society for Applied Anthropology and EPIC.

Like my professional career, I have lived in many research tribes.

  • Advertising PhD Dissertation: A Cross-media study of audience choice: The influence of media attitudes on individual selection of ‘Media Repertoires’. Advisor: Dr. Wei-Na Lee, University of Texas, Department of Advertising.
  • Advertising MA Thesis: The Application of Multidimensional Scaling to the Analysis of the Advertising Education Market.  Advisor: Dr. Jef Richards, University of Texas, Department of Advertising.
  • Applied Anthropology MS Thesis: Meaning in transition: An ethnographic study of the cultural construction of identity, health, and brands among young people. Advisor: Dr. Susan Squires, University of North Texas, Department of Applied Anthropology.

PUBLICATIONS

Refereed Journal Articles

E. Gigi Taylor (Forthcoming). “Collaborative digital ethnography of consumption: Co-producing the meaning of makeup and identity with young Latina women.” Journal of Social Media in Society.

Taylor2016_JSMS

Sunderland, Patricia L., Elizabeth Gigi Taylor and Rita M. Denny (2004). “Being Mexican and American: Negotiating Ethnicity in the Practice of Market Research.” Human Organization-Journal for the Society for Applied Anthropology, 63, (3), 373-380 (Fall).

Taylor2008HumanOrganization

 Richards, Jef and Elizabeth Gigi Taylor (1996). “Rankings of Advertising Programs by Advertising Educators.” Journal of Advertising Education, Vol.1, No. 1. (Summer).

Chapters

Gigi Taylor (2008). “Perceptions of Advertising Education Programs,” in A Century of Advertising Education, American Academy of Advertising.

Taylor2008AdvEducation

Published Proceedings

Taylor, Elizabeth Gigi (2006). “AAF Student Competition: Five Different Perspectives.” (Chair for Special Topic Session.) ” Proceedings of the 2006 Conference of the American Academy of Advertising, Reno, Nevada.

Taylor, Elizabeth Gigi and Wei-Na Lee (2004). “A Cross-Media Study of Audience Choice: The Influence of Media Attitudes on Individual Selection of ‘Media Repertoires.’” Proceedings of the 2004 Conference of the American Academy of Advertising, Baton Rouge, Louisiana.

Taylor, Elizabeth Gigi and Jef Richards (1998). “The Influence of Students’ Perceptions of Advertising Professor Work Experience on Teacher Credibility.” Proceedings of the 1998 Conference of the American Academy of Advertising, Lexington, Kentucky.

Taylor, Elizabeth Gigi (1996). “Account Planning: Add the Consumer’s Voice and Stir.” (Chair for Special Topic Session.) Proceedings of the 1996 Conference for the American Academy of Advertising, Vancouver, BC, Canada.

Taylor, Elizabeth Gigi and Deborah K. Morrison (1994). “Where Theory and Practice Intersect: A Proposed Model for Analyzing Advertising Education.” Proceedings of the 1994 Conference of the American Academy of Advertising, Tucson, Arizona, April 1994.

 Conference Papers

Gigi Taylor (2021). “Tech, Social Justice and the Role of Anthropologists.” Panel speaker at the 2021 Society for Applied Conference.

Gigi Taylor (2021). “Meaning in Transition: An Ethnographic Study of the Cultural Construction of Health and Identity among Young Adults.” Presented at the 2021 Society for Applied Anthropology Conference.

Gigi Taylor (2019). “The application of design anthropology to website design: A case study on the redesign of the NAPA website with implications for all anthropology associations.” Presented at the 2019 Society for Applied Anthropology Conference, Portland, Oregon.

E. Gigi Taylor (2019). “The struggle is real: Making the business case for anthropology and ethnography in corporate contexts.” Presented at the 2019 Society for Applied Anthropology Conference, Portland, Oregon.

Gigi Taylor (2014). “Collaborative digital ethnography of consumption: Co-producing the meaning of makeup and identity with young Latina women.” Presented at the 2014 Society for Applied Anthropology Conference, Albuquerque, New Mexico.

Gigi Taylor (2014). “On becoming a media anthropologist: the transition from practicing qualitative researcher (‘the other’) to an academically trained anthropologist (‘us’).” Presented at the 2014 Society For Applied Anthropology, Albuquerque, New Mexico.

Gigi Taylor (2011). “An Ethnographic Exploration of Twitter.” Presented at the 2011 American Anthropological Association, Montreal, Canada.

Sunderland, Patricia L. and Elizabeth Gigi Taylor (2003).  “Being Mexican and American: Exploring Collaboration in Consumer Research.”  Presented at the 2003 Society for Applied Anthropology Conference, Portland, Oregon.

Taylor, Elizabeth Gigi and Jef Richards (1998).  “The Influence of Students’ Perceptions of Advertising Professor Work Experience on Teacher Credibility.”  Presented at the 1998 Conference of the American Academy of Advertising, Lexington, Kentucky.

Taylor, Elizabeth Gigi and Jef Richards (1995). “The Application of Multidimensional Scaling to the Analysis of the Advertising Education Market.” Presented at the 1995 Conference of the Association for Education in Journalism and Mass Communication, Washington DC.

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